Why Most Marketing Reports Curtail Options
This post isn’t about Brexit. Your views about Brexit shouldn’t be a barrier. Nor whether you regard Dominic Cummings as a hero or villain. There are huge ideas for Marketeers hidden inside Dominic’s January 2nd 2020 Blogpost. Actually Dominic is assembling ideas rather than generating all of them. Other people had original ideas that…
Conversion Rate Optimization Will Fail Without Analytics.
Once a business is making sales, improving conversion rate is obviously attractive. And Conversion Rate Optimization (CRO) is a great way of tackling this. But there is preparation required to make CRO successful. Before you have to commit to a CRO program. And before you can decide what order the various projects should be…
Continue Reading Conversion Rate Optimization Will Fail Without Analytics.
Google Analytics – Claim Your freedom
Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid? Where you could build the sandcastles you wanted. Straightforward, or more elaborate, exploring options as you wished.. Pursuing your ambition…your vision But few people working to make a business great, needing to use…
Are Marketing Dashboards Just About Look And Feel?
Is look and feel the determinant of a great Dashboard? Well the first dashboards had a very different look and feel (picture of carriage). They were the wooden or leather boards on the front of the carriage that stopped the mud and stones hitting the driver.. And as the meaning of the word changed…
Continue Reading Are Marketing Dashboards Just About Look And Feel?
A Dashboard Video Unlike The Others!
Welcome to a video about online Dashboards that isn’t like the others.. For a start – there’s no visuals of the dashboard…which’ll probably seem odd… But showing you a screen of what your dashboard could look like would be sensible only if we’d decided our dashboard should limit your choice to our ideas… And…
Is your Dashboard Mute?
Are your marketing reports mute like grainy silent mime? Quick extract of Marcel Marceau.. You see charts / spreadsheets aren’t anywhere near as good as Marcel Marceau was at conveying meaning through mime. Any accompanying commentary won’t be in a repeatable form. Chances are it’s verbal via phone conference, meetings, Q&A. And you know…