Google Analytics

Goal Funnel and Flow Reports

What will Goal Funnel and Flow reports in Google Analytics tell you? Watch the video to discover more about

  • What goal funnels can look like
  • stepwise analytics of a shopping cart
  • reverse goal path
  • why goal flows are more complex
  • discovering unexpected problems
  • uncovering potential upsells or cross sells

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Google Analytics Goals vs Events

Deciding whether to use Goals or Events in Google Analytics can be confusing. Watch the video to discover more about

    Tracking specific activities

  • Tracking Phone Calls
  • Opening Emails
  • Process steps
  • Form completions

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Count PDF Downloads with Google Analytics

Understanding which PDF downloads from your site were the most popular and to whom is important when you come to consider what additional content to produce.

Watch the video to discover more about

  • The Prospect Journey
  • Find out how popular particular downloads were
  • Which Brochure did they pick
  • Where did Visitors who downloaded a PDF come from
  • Particular PDFs for specific product

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Event Tracking – Downloads and External Links

Watch the Event Tracking video to discover more about

  • tracking anything with analytics events
  • clicking social share buttons
  • filling in contact forms
  • making phone calls
  • opening emails
  • online chat
  • creating a naming convention so your event reports are easily understood

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