Grow Your Agency Effectively With Analytics Engineering
So you want to grow your agency? in this article I want to talk about the way in which Analytics Engineering can help.. You’re looking for.. New Clients ? More spend from existing clients? Working with bigger clients? Well thinking about these in turn.. Getting new clients. Obviously you’ll want people to talk to. But…
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How Freelance Help enables Better Analytics Engineering
Analytics Engineering opens new kind of conversation. In these 3 articles I’ll explain how. In this article we’ll explore how freelance help can be a good model for many. Some will immediately object that external help is expensive. It costs more than internal resource. I want to explore how the wider benefits of expert help…
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How Analytics Engineering Can Transform Agency Client Relationships
In this series of 3 articles I want to explain how Analytics Engineering opens up a new kind of conversation. A conversation between agencies and the wider corporate. Not just the immediate marketing contacts that you sell to. Distrust of agencies is real There’s often a fundamental distrust of marketing in the corporate. And people…
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Google Analytics – Claim Your freedom
Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid? Where you could build the sandcastles you wanted. Straightforward, or more elaborate, exploring options as you wished.. Pursuing your ambition…your vision But few people working to make a business great, needing to use…
Are You Failing to Get Clear Reports From Google Analytics?
Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid? Where you could build the sandcastles you wanted. Straightforward, or more elaborate, exploring options as you wished.. Pursuing your ambition…your vision But few people working to make a business great, needing to use…
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Google Analytics upside down
Understanding Google Analytics isn’t really about teaching. It’s more fundamental than that.