Competitive Advantage from expertise
In this article I want to talk about 7 big marketing agency mistakes that occur when delivering reporting to corporate clients. I’m excluding small businesses here. The small business has a very different perspective and shouldn’t normally use strategies that are suitable for large corporates. Now of course many of these mistakes aren’t deliberate. They […]
Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid? Where you could build the sandcastles you wanted. Straightforward, or more elaborate, exploring options as you wished.. Pursuing your ambition…your vision But few people working to make a business great, needing to use Analytics, […]
Mapping your organisation into Analytics – sounds odd… and isn’t easy. But the results can be really impressive. A working simulation in Google Analytics provides the confidence with which stakeholders can recommend adoption to their corporate colleagues.