Competitive Advantage from expertise
Making sure your agency creates reports with compelling stories that engage your client, and build the relationships that’ll help you upsell the next project is a vital skill. The following ideas are designed to help you do this. 1) Map the reporting onto the clients organisation. Event a moderately large global corporate has a complex […]
Marketing struggles to be perceived as important or reliable by the wider C suite. It’s vital to have a perceived history of wins when marketing asks for approval of the next campaign or initiative. This puts the focus quite rightly on the history. Digital agencies supply reporting which is a key ingredient of this history. […]
In this article I want to talk about 7 big marketing reporting mistakes that occur when agencies deliver reporting to corporate clients. I’m excluding small businesses here. The small business has a very different perspective and shouldn’t normally use strategies that are suitable for large corporates. Now of course many of these mistakes aren’t deliberate. […]
Does the business executive in you sometimes long for the sense of freedom you had on the beach as a kid? Where you could build the sandcastles you wanted. Straightforward, or more elaborate, exploring options as you wished.. Pursuing your ambition…your vision But few people working to make a business great, needing to use Analytics, […]
Mapping your organisation into Analytics – sounds odd… and isn’t easy. But the results can be really impressive. A working simulation in Google Analytics provides the confidence with which stakeholders can recommend adoption to their corporate colleagues.