It isn’t just about having a dashboard.
The typical marketing dashboard enables data to be thrown onto a screen. I chose “thrown” deliberately. It may look appealing, but the viewer can be easily misled. They can feel as though they are wading through a mess of data. Your Data isn’t clean Sir.. The dirt can be well hidden. But destructive. This makes […]
Agencies are required to report regularly to clients. It can’t be escaped. But what makes the marketing dashboard great rather than just average? It can’t be the quantity of charts. It’s not hard to bundle some charts and tables together and call it a dashboard. But what justifies a chart its place in the dashboard […]
Is look and feel the determinant of a great Dashboard? Well the first dashboards had a very different look and feel (picture of carriage). They were the wooden or leather boards on the front of the carriage that stopped the mud and stones hitting the driver.. And as the meaning of the word changed car […]
Welcome to a video about online Dashboards that isn’t like the others.. For a start – there’s no visuals of the dashboard…which’ll probably seem odd… But showing you a screen of what your dashboard could look like would be sensible only if we’d decided our dashboard should limit your choice to our ideas… And we […]
Are your marketing reports mute like grainy silent mime? Quick extract of Marcel Marceau.. You see charts / spreadsheets aren’t anywhere near as good as Marcel Marceau was at conveying meaning through mime. Any accompanying commentary won’t be in a repeatable form. Chances are it’s verbal via phone conference, meetings, Q&A. And you know how […]