Webinars from the Analytics Half Hour Series
Universal Measurement Protocol
The Universal Measurement Protocol is a hugely significant development. Particularly when you want Google Analytics to measure non standard activities. Watch the video to discover more about Macro Conversions Micro Conversions How to know the difference Using Events for Micro Conversions Using Goals for Macro Conversions If you need help please contact us If you liked the information […]
Macro and Micro Conversions
Understanding the difference between macro and micro conversions is important. Particularly when you want to configure Google Analytics. Watch the video to discover more about Macro Conversions Micro Conversions How to know the difference Using Events for Micro Conversions Using Goals for Macro Conversions If you need help please contact us If you liked the information […]
Source Medium and Channel Tracking
Source Medium and Channel Tracking is one of the most important areas in Google Analytics. Watch the video to discover more about Source medium and channels Offline links The direct catch all bucket organic search channel Email tracking If you need help please contact us If you liked the information please feel free to share it […]
Goal Funnel and Flow Reports
What will Goal Funnel and Flow reports in Google Analytics tell you? Watch the video to discover more about What goal funnels can look like stepwise analytics of a shopping cart reverse goal path why goal flows are more complex discovering unexpected problems uncovering potential upsells or cross sells If you need help please contact us If […]
Google Analytics Goals vs Events
Deciding whether to use Goals or Events in Google Analytics can be confusing. Watch the video to discover more about Tracking specific activities Tracking Phone Calls Opening Emails Process steps Form completions If you need help please contact us If you liked the information please feel free to share it or leave a comment.
Track Video with Google Analytics
Discover How to Track Video with Google Analytics Using Events for Video Playing Starting / Stopping Video Plays Universal Analytics and how it expands the possibilities Calling phone numbers
Count PDF Downloads with Google Analytics
Understanding which PDF downloads from your site were the most popular and to whom is important when you come to consider what additional content to produce. Watch the video to discover more about The Prospect Journey Find out how popular particular downloads were Which Brochure did they pick Where did Visitors who downloaded a PDF come […]
Event Tracking – Downloads and External Links
Watch the Event Tracking video to discover more about tracking anything with analytics events clicking social share buttons filling in contact forms making phone calls opening emails online chat creating a naming convention so your event reports are easily understood If you need help please contact us http://www.smartmarketingreports.com/blog/contact-us If you liked the information please feel […]
Outcome driven online experience
Outcome driven online experience is the objective way to design websites. Watch the video to discover the contrast with what your website designer is probably doing.
