Presentations

The Universal Measurement Protocol is a hugely significant development. Particularly when you want Google Analytics to measure non standard activities.
Watch the video to discover more about

• Macro Conversions
• Micro Conversions
• How to know the difference
• Using Events for Micro Conversions
• Using Goals for Macro Conversions

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Understanding the difference between macro and micro conversions is important. Particularly when you want to configure Google Analytics.
Watch the video to discover more about

• Macro Conversions
• Micro Conversions
• How to know the difference
• Using Events for Micro Conversions
• Using Goals for Macro Conversions

If you need help please contact us

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Source Medium and Channel Tracking is one of the most important areas in Google Analytics. Watch the video to discover more about

• Source medium and channels
• Offline links
• The direct catch all bucket
• organic search channel
• Email tracking

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What will Goal Funnel and Flow reports in Google Analytics tell you? Watch the video to discover more about

• What goal funnels can look like
• stepwise analytics of a shopping cart
• reverse goal path
• why goal flows are more complex
• discovering unexpected problems
• uncovering potential upsells or cross sells

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Deciding whether to use Goals or Events in Google Analytics can be confusing. Watch the video to discover more about

Tracking specific activities
• Tracking Phone Calls
• Opening Emails
• Process steps
• Form completions

If you need help please contact us

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