For most analytics work the challenge is to do what is important and matters to the business – rather than what you could do.
Once a business is making sales, improving conversion rate is obviously attractive. And Conversion Rate Optimization (CRO) is a great way of tackling this. But there is preparation required to make CRO successful. Before you have to commit to a CRO program. And before you can decide what order the various projects should be tackled […]