Our Why:

We want to create a world that wastes less and achieves more through reporting that moves people through its clarity and insight.

Amongst the key problems to fix are:

  • Poor relationships that lead to agencies being treated as commodities.
  • Poor distribution and visibility of appropriate reports.
  • Reporting that ignores the organisational responsibilities of the viewer.

About Us

Smart Marketing Reports was founded by Vernon Riley.

Its mission is to dramatically improve marketing reporting for business.

Much reporting fails because non engineers/analysts aren’t aware what they could have; and most analysts don’t have the general business knowledge to realise what they should be offering.